Email marketing is one of Kayla's specialties. It is crucial for all brands and businesses, regardless of their size or industry. She has developed email and newsletter campaigns from the ground up utilising a variety of tools, including Campaign Monitor, Mailchimp, HubSpot, and others.
Over her career, working for several brands, Kayla has gained a wide range of knowledge in various aspects of the marketing industry. From finding the best subjects and material for the campaign to producing the design, assets, copy, and HTML to finishing the launch of each email or newsletter campaign.
With a keen eye for detail and a knack for crafting compelling messaging, Kayla has consistently achieved high open and click-through rates for her email campaigns. She understands the importance of segmentation and targeting to ensure that the right message reaches the right audience at the right time. Kayla also stays up-to-date on the latest trends and best practices in email marketing, constantly refining her strategies to drive engagement and conversions for her clients.
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